Momose had taken them over from Hayao Miyazaki but been stumped on what to do with them - until producer Toshio Suzuki handed him Capsule’s music. The ads were warm and nostalgic, reflecting mid-century Japan ( see them here ). Momose got involved because he’d collaborated with Capsule on a hit commercial series, Let’s Eat at Home, for House Foods in 2003. They asked for a “simple and clean image,” according to the band’s leader Yasutaka Nakata. It started when Capsule, a Shibuya-kei and electronica group, wanted to do a sci-fi video for its song Portable Airport (2004). There’s something slick and chic about the way that the music gels with the flat, bright design - and how many creative, futuristic ideas pop up throughout. But, really, they’re about a style and a vibe. 9 and A Flying City Plan ) tell a loosely connected story. The three Judy Jedy videos ( Portable Airport, Space Station No. Portable Airport (top row), Space Station No. With the way it all turned out, you couldn’t tell. He’d never directed a music video before. The series, Momose said, came about mostly because a Japanese band needed help. Judy Jedy is a footnote in his career, but an intriguing one. This wonderfully fun series, released in 20, was masterminded by Yoshiyuki Momose - a Ghibli veteran who’s worked on countless classics, even storyboarding on Grave of the Fireflies. Take Ghibli’s music video trilogy Judy Jedy as an example. Many of Ghibli’s best-known stylistic ideas were things it tried once or twice, decades ago, before it got restless and pivoted once again. The company you think you know melts away - it’s much wilder, and more vital, than the stereotypes suggest. And it’s had a sizable stable of lesser-known directors - on everything from advertisements ( Delicious Tea ) to short films ( Ghiblies Episode 2 ) to feature films ( Ocean Waves ).ĭigging through Ghibli’s deep cuts is a rewarding, eye-opening experience. It revolutionized digital animation with My Neighbors the Yamadas. Ghibli animated on Neon Genesis Evangelion. Outside Japan, it’s sometimes pictured as a few major names working under a house style - but that hasn’t been the case in decades. It was exclusive to paying subscribers then - now, we’re making it free to all. This is a revised reprint of an article that first ran in our newsletter on December 23, 2021.
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